How to Remove Google Reviews in Google Business Profile

Mar 20, 2025, 12:00 AM

Table of content

Did you know according to Qualtrics, In 2025 93% of customers read online reviews before making a purchase?

Meaning to make a positive impression of your business, it is essential to maintain a well-defined Google Business Profile(GBP) with accurate reviews. 

Online reviews help potential customers gain insight into your business's products or service through shared photos and feedback from previous customers. 

Monitoring your Google reviews ensures that there are no reviews violating Google’s Review Policy. It is essential to know which measurable steps to take when such a review appears, as it can damage your business's reputation or can even lead to suspension of your profile. 

In this blog we will be discuss:

  • The types of reviews that can be removed

  • Steps to remove inappropriate reviews

  • How to prevent fake or unfair reviews in the future


Which Reviews can be Removed?

Understand that you cannot remove negative feedback just because it is unfavorable. A review can only be deleted if it violates Google’s Review policy. To check if a review qualifies for removal, it is essential that you read Goggle's review policy. Listed below are some of the violations:

  • Spam & Fake Reviews- Using bots to post fake reviews or asking employees to leave positive reviews about the product or service is prohibited

  • Off-topic Reviews- Reviews unrelated to the business product or service

  • Promotional links- Include links to third party websites is restricted

  • Prohibited content - Adding inappropriate content that includes profanity and hate speech

  • Harassment or Defamation- Making false statements that can harm businesses’ reputation


Steps to Remove 

  1. Go to your Google Business Profile

  2. Click on Reviews

  3. Find the review and click the three-dot menu

Source: Google
  1. Select the Report review and choose a reason
Source: Google
  1. Click Submit

Source: Google


How to Prevent Fake or Unfair Reviews

  1. Regularly update GBP- Monitor your reviews regularly to prevent potential risks and take necessary actions as soon as possible. Keep a well-maintained profile that includes other features like business hours, areas of service, social media platforms etc. to make the process seamless for potential customers.


  2. Ask customers to leave reviews- Politely ask customers to share feedback of the product or service. Don’t spam them with too many emails or calls, as this may frustrate them and create a negative brand image and negative feedback. Sometimes the reviews automatically get removed due to technical issues that may reappear within 48 hours.


  3. Report Fake Reviews- Follow the steps mentioned above to report fake reviews. You also contact Google Business Support for further assistance.


FAQs

  1. How long does it take for Google to remove a reported review?

Answer: For Google to review the request and take action, it can take from a few days to a few weeks. 

  1. Can I contact Google to remove a review faster?

Answer: Yes, you can make the process faster by contacting Google Business Profile Support or post in the Google Business Profile Community for guidance.

  1. What if Google refuses to remove a fake or unfair review?

Answer: If Google does not remove the review:

  • Respond professionally to the customer to show your attention 

  • Gather evidence proving the review is fake

  • If the review is defamatory, consider taking legal action

Did you know according to Qualtrics, In 2025 93% of customers read online reviews before making a purchase?

Meaning to make a positive impression of your business, it is essential to maintain a well-defined Google Business Profile(GBP) with accurate reviews. 

Online reviews help potential customers gain insight into your business's products or service through shared photos and feedback from previous customers. 

Monitoring your Google reviews ensures that there are no reviews violating Google’s Review Policy. It is essential to know which measurable steps to take when such a review appears, as it can damage your business's reputation or can even lead to suspension of your profile. 

In this blog we will be discuss:

  • The types of reviews that can be removed

  • Steps to remove inappropriate reviews

  • How to prevent fake or unfair reviews in the future


Which Reviews can be Removed?

Understand that you cannot remove negative feedback just because it is unfavorable. A review can only be deleted if it violates Google’s Review policy. To check if a review qualifies for removal, it is essential that you read Goggle's review policy. Listed below are some of the violations:

  • Spam & Fake Reviews- Using bots to post fake reviews or asking employees to leave positive reviews about the product or service is prohibited

  • Off-topic Reviews- Reviews unrelated to the business product or service

  • Promotional links- Include links to third party websites is restricted

  • Prohibited content - Adding inappropriate content that includes profanity and hate speech

  • Harassment or Defamation- Making false statements that can harm businesses’ reputation


Steps to Remove 

  1. Go to your Google Business Profile

  2. Click on Reviews

  3. Find the review and click the three-dot menu

Source: Google
  1. Select the Report review and choose a reason
Source: Google
  1. Click Submit

Source: Google


How to Prevent Fake or Unfair Reviews

  1. Regularly update GBP- Monitor your reviews regularly to prevent potential risks and take necessary actions as soon as possible. Keep a well-maintained profile that includes other features like business hours, areas of service, social media platforms etc. to make the process seamless for potential customers.


  2. Ask customers to leave reviews- Politely ask customers to share feedback of the product or service. Don’t spam them with too many emails or calls, as this may frustrate them and create a negative brand image and negative feedback. Sometimes the reviews automatically get removed due to technical issues that may reappear within 48 hours.


  3. Report Fake Reviews- Follow the steps mentioned above to report fake reviews. You also contact Google Business Support for further assistance.


FAQs

  1. How long does it take for Google to remove a reported review?

Answer: For Google to review the request and take action, it can take from a few days to a few weeks. 

  1. Can I contact Google to remove a review faster?

Answer: Yes, you can make the process faster by contacting Google Business Profile Support or post in the Google Business Profile Community for guidance.

  1. What if Google refuses to remove a fake or unfair review?

Answer: If Google does not remove the review:

  • Respond professionally to the customer to show your attention 

  • Gather evidence proving the review is fake

  • If the review is defamatory, consider taking legal action

Did you know according to Qualtrics, In 2025 93% of customers read online reviews before making a purchase?

Meaning to make a positive impression of your business, it is essential to maintain a well-defined Google Business Profile(GBP) with accurate reviews. 

Online reviews help potential customers gain insight into your business's products or service through shared photos and feedback from previous customers. 

Monitoring your Google reviews ensures that there are no reviews violating Google’s Review Policy. It is essential to know which measurable steps to take when such a review appears, as it can damage your business's reputation or can even lead to suspension of your profile. 

In this blog we will be discuss:

  • The types of reviews that can be removed

  • Steps to remove inappropriate reviews

  • How to prevent fake or unfair reviews in the future


Which Reviews can be Removed?

Understand that you cannot remove negative feedback just because it is unfavorable. A review can only be deleted if it violates Google’s Review policy. To check if a review qualifies for removal, it is essential that you read Goggle's review policy. Listed below are some of the violations:

  • Spam & Fake Reviews- Using bots to post fake reviews or asking employees to leave positive reviews about the product or service is prohibited

  • Off-topic Reviews- Reviews unrelated to the business product or service

  • Promotional links- Include links to third party websites is restricted

  • Prohibited content - Adding inappropriate content that includes profanity and hate speech

  • Harassment or Defamation- Making false statements that can harm businesses’ reputation


Steps to Remove 

  1. Go to your Google Business Profile

  2. Click on Reviews

  3. Find the review and click the three-dot menu

Source: Google
  1. Select the Report review and choose a reason
Source: Google
  1. Click Submit

Source: Google


How to Prevent Fake or Unfair Reviews

  1. Regularly update GBP- Monitor your reviews regularly to prevent potential risks and take necessary actions as soon as possible. Keep a well-maintained profile that includes other features like business hours, areas of service, social media platforms etc. to make the process seamless for potential customers.


  2. Ask customers to leave reviews- Politely ask customers to share feedback of the product or service. Don’t spam them with too many emails or calls, as this may frustrate them and create a negative brand image and negative feedback. Sometimes the reviews automatically get removed due to technical issues that may reappear within 48 hours.


  3. Report Fake Reviews- Follow the steps mentioned above to report fake reviews. You also contact Google Business Support for further assistance.


FAQs

  1. How long does it take for Google to remove a reported review?

Answer: For Google to review the request and take action, it can take from a few days to a few weeks. 

  1. Can I contact Google to remove a review faster?

Answer: Yes, you can make the process faster by contacting Google Business Profile Support or post in the Google Business Profile Community for guidance.

  1. What if Google refuses to remove a fake or unfair review?

Answer: If Google does not remove the review:

  • Respond professionally to the customer to show your attention 

  • Gather evidence proving the review is fake

  • If the review is defamatory, consider taking legal action

Did you know according to Qualtrics, In 2025 93% of customers read online reviews before making a purchase?

Meaning to make a positive impression of your business, it is essential to maintain a well-defined Google Business Profile(GBP) with accurate reviews. 

Online reviews help potential customers gain insight into your business's products or service through shared photos and feedback from previous customers. 

Monitoring your Google reviews ensures that there are no reviews violating Google’s Review Policy. It is essential to know which measurable steps to take when such a review appears, as it can damage your business's reputation or can even lead to suspension of your profile. 

In this blog we will be discuss:

  • The types of reviews that can be removed

  • Steps to remove inappropriate reviews

  • How to prevent fake or unfair reviews in the future


Which Reviews can be Removed?

Understand that you cannot remove negative feedback just because it is unfavorable. A review can only be deleted if it violates Google’s Review policy. To check if a review qualifies for removal, it is essential that you read Goggle's review policy. Listed below are some of the violations:

  • Spam & Fake Reviews- Using bots to post fake reviews or asking employees to leave positive reviews about the product or service is prohibited

  • Off-topic Reviews- Reviews unrelated to the business product or service

  • Promotional links- Include links to third party websites is restricted

  • Prohibited content - Adding inappropriate content that includes profanity and hate speech

  • Harassment or Defamation- Making false statements that can harm businesses’ reputation


Steps to Remove 

  1. Go to your Google Business Profile

  2. Click on Reviews

  3. Find the review and click the three-dot menu

Source: Google
  1. Select the Report review and choose a reason
Source: Google
  1. Click Submit

Source: Google


How to Prevent Fake or Unfair Reviews

  1. Regularly update GBP- Monitor your reviews regularly to prevent potential risks and take necessary actions as soon as possible. Keep a well-maintained profile that includes other features like business hours, areas of service, social media platforms etc. to make the process seamless for potential customers.


  2. Ask customers to leave reviews- Politely ask customers to share feedback of the product or service. Don’t spam them with too many emails or calls, as this may frustrate them and create a negative brand image and negative feedback. Sometimes the reviews automatically get removed due to technical issues that may reappear within 48 hours.


  3. Report Fake Reviews- Follow the steps mentioned above to report fake reviews. You also contact Google Business Support for further assistance.


FAQs

  1. How long does it take for Google to remove a reported review?

Answer: For Google to review the request and take action, it can take from a few days to a few weeks. 

  1. Can I contact Google to remove a review faster?

Answer: Yes, you can make the process faster by contacting Google Business Profile Support or post in the Google Business Profile Community for guidance.

  1. What if Google refuses to remove a fake or unfair review?

Answer: If Google does not remove the review:

  • Respond professionally to the customer to show your attention 

  • Gather evidence proving the review is fake

  • If the review is defamatory, consider taking legal action