Adding Social Media Profiles to your Google Business Profile

Adding your social media profiles to your Google Business Profile(GBP) makes it much easier for customers to access your business, verify its authenticity, and engage with your products or services.

By the end of the blog, you will learn:

1. How to Add - A step-by-step guide on adding social media to GBP

2. Which Platforms to Add- A list of Social Media Platforms you can Add

3. Why to Add- Key benefits of adding Social Media Profiles to GBP

4. What to Avoid- Common mistakes which causes issues

Let’s get started.

How To Add

1. Log in to your “Google Business Profile”

2. Click “Edit Profile”

Source: Google

3. Select “Contacts” click “Social Profiles”

Source: Google

4. Click the down arrow, select the social media link you want to add

Source: Google

5. Paste the social media URL in the “Web address”

Source: Google

6. Click “Save”

Source: Google

Which Platforms to Add

You can add URLs to the following Social Media Platforms on your GBP Account:

• YouTube

• Facebook

• Instagram

• LinkedIn

• Pinterest

• Tiktok

Why to Add

1. Improved Visibility- A well optimized profile improves visibility making it more convenient for users to access your social media platforms all at one place, boosting your online presence.

2. Better Customer Engagement- Since all social media platforms are integrated at the same place, customers are more likely to explore through multiple channels, increasing engagement across all your platforms.

3. Consistent Branding- It helps demonstrate a more established online presence as potential customers see the same visual identity and messaging across all platforms.

4. Shows your Expertise- An active social media presence on your GBP demonstrates credibility and industry expertise, helping to build trust with potential customers. 

5. Improved SEO- Adding your accounts to your GBP can contribute to better search engine optimization(SEO) resulting in higher ranking in search results.

What to Avoid

1. Adding Personal accounts- Ensure that you only link official business accounts to your GBP to maintain an authentic, professional and trustworthy brand image.

2. Sharing Inactive or Incorrect Links- Adding inactive links can create a poor impression which can negatively impact your business. Always verify that your links are correct and active.

3. Being Inactive- It is important to respond to your customers queries and reviews for better engagement. Active engagement assures customers that their feedback is valued, building trust and loyalty.

4. Ignoring Google’s Guidelines- Make sure you are following Google’s guidelines by sharing only relevant, appropriate links from real business accounts.

FAQs

1. Why can’t I see the option to add social media links in my GBP?

Answer: Ensure that your GBP account is fully verified and updated. If you still don’t see the option, it may be because Google is gradually rolling out this feature and it is not yet available for all businesses.

2. How often should I update my social media accounts in GBP?

Answer: You should post at least 2-3 times per week and ensure that all links are working and are up-to-date to keep your profile relevant and engaging.

3. Will customers see my latest social media post in GBP?

Answer: No, Google does not display real-time social media updates in GBP. However you can manually post updates using Google Posts in your GBP account.