How to Optimize your business description in GBP

Business description is an overview of what your business does and educates customers about your products and services. Adding relevant keywords and optimizing your business description helps attract potential customers and increase reach.

Your business description is visible here on your profile.

Source: Google

Here are the topics related to optimizing your business description that we will be covering:

1. Importance of optimizing your business description

2. Key Components 

3. Step-by-Step Guide

4. Important Aspects to Remember

5. Common mistakes to Avoid

Let's get started.

Importance of Optimizing Business Description

1. Informs users- A well defined description of your business introduces users to your services and products. An engaging description holds a customers' interest and allows them to make a decision in your favor. Therefore, it is important to keep the description clear and concise. Y

2. Enhances Local SEO- Business descriptions that include relevant keywords and are easy to understand rank higher in local search results. This helps drive traffic to your website as Google better understands your business better and recommends relevant users to your site.

3. Builds Brand Reputation- A well structured description adds to a businesses’ reliability and professionalism. It confirms that your brand's identity and values are consistently communicated.

4. Increased Engagement and Conversions- An optimized business description builds brand reputation, resulting in users visiting the business website or store which in turn can lead to possible conversions.

Key Components

1. Keyword Research- First and foremost step is to find relevant keywords related to your business. You can search for keywords by checking your competitors’ business profile or searching using google autocomplete. There are other ways to find the right keywords.

2. Crafting your Message- Use clear and concise language that is easy to understand. Your message should be clear to your target audience. 

3. Ensuring clarity & readability- Your description should maintain clarity. It should be short and precise. This avoids the chance of miscommunication and increases users readability.

4. Integrating SEO best practices- Use keywords in your description that are relevant and rank higher in your location. Google will better understand your business more clearly and ultimately recommend you to your target customers.

Step-by-Step Guide 

1. Go to your Business Profile

2. Click on "Edit Profile"

Source: Google

3. Under Business Information, Click "Description" and write

Source: Google

4. Click "Save"

Source: Google

Important Aspects to Remember

1. Character Limit- Follow the character limit for your business description. 750 is the maximum character limit, but since Google only displays the first 250 characters, mark that as your word limit. Highlight your unique selling point that makes your business different and interesting.

2. Regular updates- Ensure you are updating your business descriptions regularly or periodically. This provides clients with the latest updates and adds to your company’s professionalism.

3. Consistency- Update your description across all platforms like Instagram, LinkedIn, Twitter etc. This adds to your brand image and helps educate customers about your business across any platform.

Common Mistakes to Avoid

1. Overstuffing keywords- Don’t add too many keywords to your description. Adding too many keywords confuses Google and limits your ability to rank higher in local SEO.

2. Too Generic- Make your content unique and personalized. Customers should find it interesting enough to visit your website and use your service.

3. Inaccurate Information- Don’t just add high ranking keywords to your description. The keywords should represent the products or services that you offer. Don’t just add any keyword related to your business as this can misinform the customers and create a negative brand image.

   
   

FAQs

1. Can I use hashtags or emojis in my business description?

Answer: No, Google does not support hashtags or emojis in the business description. Use simple text that is easy to understand for your customers.

2. Does my business description affect my Google reviews directly?

Answer: A well-written, clear, and informative description does not directly impact reviews but sets expectations for customers and leads to improve customer experiences and build positive brand image.