How to Add Keywords for Google Business Profile

Adding keywords to your Google Business Profile (GBP) account improves your local SEO strategy as it helps Google understand what your business offers. In this blog, we will cover the following topics:

1. How to Find the Right Keywords- Ways to find the relevant Keywords

2. Where to Add Keywords - Where can you place keywords in GBP

3. How to Add Keywords- Step-by-Step guide to adding keywords

4. What to Avoid- Common mistakes to Avoid

How to Find the Right Keyword

1. Use Google Autocomplete- Type a service or product related to your business in Google search and observe the autocomplete suggestions. It’s a quick and free method that will suggest terms or keywords that real people are searching for, increasing your chances of ranking your business higher.

Source: Google

2. Google’s “ People Also Ask” & Related Searches- Search for your product and service, and scroll down to the  “People Also Ask” section. In this section, Google suggests related questions people search for. Also, check the “Related Searches” at the bottom for more ideas.

Source: Google

3. Competitors- Look for your top competitors, and find out which keywords they use. Look at their GBP descriptions, services, and posts. You can also use SEO tools to analyze their top-ranking keywords.

   
   

4. Analyze Customer Reviews & FAQs- Look for common words and phrases people use when describing your business or your competitor's business. Search for these phrases in customer reviews on Google, Yelp, or Social media comments.

Source: Google

5. Get help from Google's AI- Ask ChatGPT or Google Bard to recommend relevant keywords for your business. Ask them to generate these keywords with location specificity, as it can help you target your domain specific and increase your local SEO ranking.

   
   

6. Use Google Keyword Planner(Free Tool)- Google Ads Keyword Planner is a free tool that helps to suggest search volume, competition level and related keywords. Simply, sign in to the Keyword Planner and enter a business-related keyword.

Source: Google

Where to Add Keywords

• Business Description

• Products & Services

• Posts

• Review

• Q & A section 

How To Add

1. Add Keywords to your Business Name- If your keywords are part of your registered business name, Google allows them. For example; If you use “ Neel’s Bakery- Best Cakes in New York”, Google won’t allow it, instead use “ Neel’s Organic Bakery”     

2. Optimize your Business Description- Incorporate primary and secondary keywords while keeping the description engaging and readable. Click on the link to learn more about how to add and choose the right business categories.

3. Use Keywords in Services & Products- Under “services” and “products” add relevant keywords. Click to learn how to add services to your GBP account. It is essential to choose the right service as they encourage users to click on your website link, and use your services.

4. Leverage Keywords in Google Posts- While creating Google posts about product’s updates, promotions, or events ensure that you are using the right keywords. This helps rank your business higher in local SEO and get increased engagement.

5. Use Keywords in Reviews & Responses- Encourage customers to mention services or products in their reviews naturally. Also, respond to them by including your keywords.

6. Optimize Question & Answer section with Keywords- If users ask questions in the Q&A section, answer them using relevant keywords. You can use location citations while responding to increase your rankings.

Common Mistakes to Avoid

• Keyword Stuffing- Adding too many keywords can confuse Google and can impact your ranking. Avoid the unnatural use of keywords and instead focus on specific keywords effectively.

• Irrelevant Keywords- If you target irrelevant keywords that include services you don’t offer it will negatively impact your business. Follow the techniques mentioned above to find the relevant keywords for your business.

• Ignoring Google Posts & Reviews- Respond to both positive and negative feedback about your service promptly. These areas help reinforce local SEO.

FAQs

1. Can I manually add keywords to my Google Business Profile?

Answer: There is no specific field as “keywords” field in GBP. However, you can strategically place relevant keywords in your business description, service, products, Google posts, reviews, and Q&A section. 

2. Will adding keywords improve my local search ranking?

Answer: Yes, keywords can help your profile appear in relevant local searches. However, it is important to use only relevant keywords for your business.

3. How can I track the performance of my keywords on GBP?

Answer: You can check Google Business Insights to see what terms people use to find your business and how your listing performs in local searches.