Once your Google Business Profile (GBP) verification is completed and your profile is verified by Google, you can create effective business posts to announce new products, services, special offers and discounts. These posts helps attract customers and improve your profile's ranking. In this blog, we will cover the following topics:
Types of Posts- Different types of business posts for GBP
Key Components- Elements of a high-converting post
How to Add- Step-by-Step guide
Why to Add- Benefits of adding business posts to your GBP
Let’s get started!
Types of GBP posts
Below are the main types of business posts for GBP:
Offers & Promotion- These are short-term incentives or discounts businesses offer to attract customers. This helps increase reach and result in higher sales conversion.
Events- Informing customers about upcoming event details such as timings, location, guests, or webinar announcement encourages participation.
Updates & News- Business updates, policy changes, or any news to keep customers informed.
Products & Services- Introducing new products or services to customers. Providing details and sharing reviews from satisfied customers who have used the service.
Key Components
Clear Headline- Ensure a creative and unique headline that grabs the attention of customers. Avoid using complex vocabulary that may confuse the potential customers.
Concise and Coherent data- Keep posts short and concise, keep the word limit ideally between 150 to 300 words while using relevant keywords and phrases to enhance visibility.
High-Quality Images- Ensure the quality of images of video is high and clear. Avoid using blurry or low quality images, as they can make your business look unprofessional and untrustworthy.
Call to Action- Always remember to include a CTA such as contact details, website details, or offer details etc. to encourage customer action.
Relevant Keywords- Use keywords strategically within your business posts to improve discoverability and rank higher in your local search results.
How to Add
Go to “Business Profile”
Click on “Add update”
Source: Google
Select the Elements: Update, Offer or Event
Source: Google
Add relevant information
Add Update:
Source: Google
Add Offer:
Source: Google
Add Event:
Source: Google
Click on "Post"
Why to Add
Boosts local visibility- Adding business posts to your GBP profile enhances your visibility, making your posts appear in Google Search Results and Google Maps that increases your business exposure.
Keep customers engaged- Regularly sharing business updates keeps customers informed about upcoming products and policies, increasing trust and reliability about the business.
Enhances SEO- Relevant keywords and engaging content help improve your local search ranking, ultimately resulting in increased sales conversions.
Build brand identity- Well crafted posts with quality images, business updates make your business stand out and adds value to your brand.
GBP posts are a free and powerful way to attract more customers and drive engagement. You can include various other features such as optimizing profile photos, creating logo, adding social media profiles etc. to make your profile stand out from your competitors.
FAQs
How often should I post on Google Business Profile?
Answer: Post 1-2 times per week, this keeps your business looking active and engaging. Make sure that you are posting quality content and using relevant images and videos. Google automatically removes posts after 6 months except for events and offer posts, they expire sooner.
How can I measure the success of my posts?
Answer: You can track performance using Google Business Profile Insights, that shows the success through Views, Clicks and Calls/ Website visits. See how many people saw your post, engaged with your CTA and visited your website.
Once your Google Business Profile (GBP) verification is completed and your profile is verified by Google, you can create effective business posts to announce new products, services, special offers and discounts. These posts helps attract customers and improve your profile's ranking. In this blog, we will cover the following topics:
Types of Posts- Different types of business posts for GBP
Key Components- Elements of a high-converting post
How to Add- Step-by-Step guide
Why to Add- Benefits of adding business posts to your GBP
Let’s get started!
Types of GBP posts
Below are the main types of business posts for GBP:
Offers & Promotion- These are short-term incentives or discounts businesses offer to attract customers. This helps increase reach and result in higher sales conversion.
Events- Informing customers about upcoming event details such as timings, location, guests, or webinar announcement encourages participation.
Updates & News- Business updates, policy changes, or any news to keep customers informed.
Products & Services- Introducing new products or services to customers. Providing details and sharing reviews from satisfied customers who have used the service.
Key Components
Clear Headline- Ensure a creative and unique headline that grabs the attention of customers. Avoid using complex vocabulary that may confuse the potential customers.
Concise and Coherent data- Keep posts short and concise, keep the word limit ideally between 150 to 300 words while using relevant keywords and phrases to enhance visibility.
High-Quality Images- Ensure the quality of images of video is high and clear. Avoid using blurry or low quality images, as they can make your business look unprofessional and untrustworthy.
Call to Action- Always remember to include a CTA such as contact details, website details, or offer details etc. to encourage customer action.
Relevant Keywords- Use keywords strategically within your business posts to improve discoverability and rank higher in your local search results.
How to Add
Go to “Business Profile”
Click on “Add update”
Source: Google
Select the Elements: Update, Offer or Event
Source: Google
Add relevant information
Add Update:
Source: Google
Add Offer:
Source: Google
Add Event:
Source: Google
Click on "Post"
Why to Add
Boosts local visibility- Adding business posts to your GBP profile enhances your visibility, making your posts appear in Google Search Results and Google Maps that increases your business exposure.
Keep customers engaged- Regularly sharing business updates keeps customers informed about upcoming products and policies, increasing trust and reliability about the business.
Enhances SEO- Relevant keywords and engaging content help improve your local search ranking, ultimately resulting in increased sales conversions.
Build brand identity- Well crafted posts with quality images, business updates make your business stand out and adds value to your brand.
GBP posts are a free and powerful way to attract more customers and drive engagement. You can include various other features such as optimizing profile photos, creating logo, adding social media profiles etc. to make your profile stand out from your competitors.
FAQs
How often should I post on Google Business Profile?
Answer: Post 1-2 times per week, this keeps your business looking active and engaging. Make sure that you are posting quality content and using relevant images and videos. Google automatically removes posts after 6 months except for events and offer posts, they expire sooner.
How can I measure the success of my posts?
Answer: You can track performance using Google Business Profile Insights, that shows the success through Views, Clicks and Calls/ Website visits. See how many people saw your post, engaged with your CTA and visited your website.
Once your Google Business Profile (GBP) verification is completed and your profile is verified by Google, you can create effective business posts to announce new products, services, special offers and discounts. These posts helps attract customers and improve your profile's ranking. In this blog, we will cover the following topics:
Types of Posts- Different types of business posts for GBP
Key Components- Elements of a high-converting post
How to Add- Step-by-Step guide
Why to Add- Benefits of adding business posts to your GBP
Let’s get started!
Types of GBP posts
Below are the main types of business posts for GBP:
Offers & Promotion- These are short-term incentives or discounts businesses offer to attract customers. This helps increase reach and result in higher sales conversion.
Events- Informing customers about upcoming event details such as timings, location, guests, or webinar announcement encourages participation.
Updates & News- Business updates, policy changes, or any news to keep customers informed.
Products & Services- Introducing new products or services to customers. Providing details and sharing reviews from satisfied customers who have used the service.
Key Components
Clear Headline- Ensure a creative and unique headline that grabs the attention of customers. Avoid using complex vocabulary that may confuse the potential customers.
Concise and Coherent data- Keep posts short and concise, keep the word limit ideally between 150 to 300 words while using relevant keywords and phrases to enhance visibility.
High-Quality Images- Ensure the quality of images of video is high and clear. Avoid using blurry or low quality images, as they can make your business look unprofessional and untrustworthy.
Call to Action- Always remember to include a CTA such as contact details, website details, or offer details etc. to encourage customer action.
Relevant Keywords- Use keywords strategically within your business posts to improve discoverability and rank higher in your local search results.
How to Add
Go to “Business Profile”
Click on “Add update”
Source: Google
Select the Elements: Update, Offer or Event
Source: Google
Add relevant information
Add Update:
Source: Google
Add Offer:
Source: Google
Add Event:
Source: Google
Click on "Post"
Why to Add
Boosts local visibility- Adding business posts to your GBP profile enhances your visibility, making your posts appear in Google Search Results and Google Maps that increases your business exposure.
Keep customers engaged- Regularly sharing business updates keeps customers informed about upcoming products and policies, increasing trust and reliability about the business.
Enhances SEO- Relevant keywords and engaging content help improve your local search ranking, ultimately resulting in increased sales conversions.
Build brand identity- Well crafted posts with quality images, business updates make your business stand out and adds value to your brand.
GBP posts are a free and powerful way to attract more customers and drive engagement. You can include various other features such as optimizing profile photos, creating logo, adding social media profiles etc. to make your profile stand out from your competitors.
FAQs
How often should I post on Google Business Profile?
Answer: Post 1-2 times per week, this keeps your business looking active and engaging. Make sure that you are posting quality content and using relevant images and videos. Google automatically removes posts after 6 months except for events and offer posts, they expire sooner.
How can I measure the success of my posts?
Answer: You can track performance using Google Business Profile Insights, that shows the success through Views, Clicks and Calls/ Website visits. See how many people saw your post, engaged with your CTA and visited your website.
Once your Google Business Profile (GBP) verification is completed and your profile is verified by Google, you can create effective business posts to announce new products, services, special offers and discounts. These posts helps attract customers and improve your profile's ranking. In this blog, we will cover the following topics:
Types of Posts- Different types of business posts for GBP
Key Components- Elements of a high-converting post
How to Add- Step-by-Step guide
Why to Add- Benefits of adding business posts to your GBP
Let’s get started!
Types of GBP posts
Below are the main types of business posts for GBP:
Offers & Promotion- These are short-term incentives or discounts businesses offer to attract customers. This helps increase reach and result in higher sales conversion.
Events- Informing customers about upcoming event details such as timings, location, guests, or webinar announcement encourages participation.
Updates & News- Business updates, policy changes, or any news to keep customers informed.
Products & Services- Introducing new products or services to customers. Providing details and sharing reviews from satisfied customers who have used the service.
Key Components
Clear Headline- Ensure a creative and unique headline that grabs the attention of customers. Avoid using complex vocabulary that may confuse the potential customers.
Concise and Coherent data- Keep posts short and concise, keep the word limit ideally between 150 to 300 words while using relevant keywords and phrases to enhance visibility.
High-Quality Images- Ensure the quality of images of video is high and clear. Avoid using blurry or low quality images, as they can make your business look unprofessional and untrustworthy.
Call to Action- Always remember to include a CTA such as contact details, website details, or offer details etc. to encourage customer action.
Relevant Keywords- Use keywords strategically within your business posts to improve discoverability and rank higher in your local search results.
How to Add
Go to “Business Profile”
Click on “Add update”
Source: Google
Select the Elements: Update, Offer or Event
Source: Google
Add relevant information
Add Update:
Source: Google
Add Offer:
Source: Google
Add Event:
Source: Google
Click on "Post"
Why to Add
Boosts local visibility- Adding business posts to your GBP profile enhances your visibility, making your posts appear in Google Search Results and Google Maps that increases your business exposure.
Keep customers engaged- Regularly sharing business updates keeps customers informed about upcoming products and policies, increasing trust and reliability about the business.
Enhances SEO- Relevant keywords and engaging content help improve your local search ranking, ultimately resulting in increased sales conversions.
Build brand identity- Well crafted posts with quality images, business updates make your business stand out and adds value to your brand.
GBP posts are a free and powerful way to attract more customers and drive engagement. You can include various other features such as optimizing profile photos, creating logo, adding social media profiles etc. to make your profile stand out from your competitors.
FAQs
How often should I post on Google Business Profile?
Answer: Post 1-2 times per week, this keeps your business looking active and engaging. Make sure that you are posting quality content and using relevant images and videos. Google automatically removes posts after 6 months except for events and offer posts, they expire sooner.
How can I measure the success of my posts?
Answer: You can track performance using Google Business Profile Insights, that shows the success through Views, Clicks and Calls/ Website visits. See how many people saw your post, engaged with your CTA and visited your website.