5 Reports to look out for in Google Analytics 4 in 2024

5 Reports to look out for in Google Analytics 4 in 2024-banner-img

Prepare to ditch the dusty spreadsheets and embrace the future of website analytics. 2024 marks a pivotal year for Google Analytics, with the sunset of Universal Analytics and the full bloom of Google Analytics 4 (GA4).

As marketers, we’re tasked with navigating this shift and leveraging GA4’s powerful features to gain deeper insights and optimize our digital strategies. To help you navigate this exciting transition, we’ll delve into the 5 essential Google Analytics 4 reports you must master in 2024.

So, buckle up and get ready to dive deep into the insights that await.

We’ll explore Acquisition Report, where you’ll discover the hidden drivers of your traffic. Engagement Report, revealing the content that truly captivates your audience. We’ll delve into the Monetization Report, helping you turn website clicks into tangible revenue. We’ll introduce you to the User Report and the Path Analysis Report, tools that unlock the secrets of your audience’s behavior and conversion pathways.

Ready? Let’s begin!

Acquisition Report: Uncover Your Growth Drivers

Where are your visitors coming from? How are they finding you? The Acquisition Report in GA4 answers these crucial questions and more. Unlike its Universal Analytics counterpart, GA4’s Acquisition Report goes beyond simple traffic sources. It delves into acquisition channels, offering granular insights into paid search, social media, organic traffic, and more. Dive deeper into specific channels to understand user behavior, identify high-performing campaigns, and optimize your acquisition strategy.

Key metrics to track:

  • Traffic Acquisition (by channel): Track overall traffic volume from each channel.
  • User Acquisition (by channel): Identify which channels bring in new users.
  • Cost per Acquisition (CPA): Analyze the cost of acquiring each user through different channels.
  • Engagement metrics (by channel): Understand how users acquired from different channels interact with your website.

Pro tip: Leverage the “Paths” feature within the Acquisition Report to visualize user journeys across channels and identify conversion bottlenecks.

Engagement Report: Understand Your Audience’s Journey

What do users do once they land on your website? The Engagement Report sheds light on user behavior and content performance. Analyze page views, session duration, scroll depth, and engagement events to understand how users navigate your website and identify areas for improvement.

Key metrics to track:

  • Page views and session duration: Gauge user interest and content effectiveness.
  • Scroll depth and exit rate: Identify content sections that capture attention and pinpoint drop-off points.
  • Engagement events: Track specific user interactions, like video plays or form submissions, to understand user intent and optimize conversion pathways.
  • Average session depth and pages per session: Analyze how users engage with multiple pages.

Pro tip: Utilize the “Engagement Paths” feature to visualize user journeys within your website and identify areas for content optimization or internal linking.

3. Monetization Report: Measure Your Revenue Streams

The Monetization overview report in Google Analytics 4 (GA4) can help you understand your revenue data. It can help you: 

  • Identify which products you’re selling
  • Determine if promotions and coupons are bringing in new users
  • See if you’re getting revenue from ads on your mobile app

Key metrics to track:

The Monetization report in GA4 is a set of metrics and data points that track key performance indicators (KPIs) for monetization. These KPIs include: 

  • Income
  • Transactions
  • Conversion rate
  • Average order value (AOV)

Turning website traffic into tangible revenue is the ultimate goal. The Monetization Report in GA4 empowers you to track and analyze your revenue streams, understand user purchase journeys, and optimize your conversion funnel.

4. User Report: Know Your Audience Inside Out

In Google Analytics 4 (GA4), user attributes are attributes that summarize data about users of a website or app. User properties are attributes that describe user segments, such as language preferences or geographic locations. 

Key metrics to track:

  • Active users and new users: Monitor user acquisition and retention rates.
  • Demographics and interests: Gain insights into user age, gender, location, and interests.
  • Lifetime value and purchase frequency: Identify your most valuable customers and tailor your marketing efforts accordingly.
  • User acquisition channels and behavior: Understand how different channels contribute to user acquisition and analyze user behavior across those channels.

Pro tip: Leverage the “User Segments” feature to create targeted audiences based on specific demographics, interests, or behavior patterns and personalize your marketing messages for maximum impact.

5. Real-Time Report: Monitor Activity As It Happens

Realtime functionality enables you to monitor the real-time activity on your website or app. By using a card-based arrangement, you can track how users enter and navigate through the conversion funnel.

Key metrics to track:

  • The number of users in the last 30 minutes, displayed per minute
  • Analysis of users based on their source, medium, or campaign, indicating where they come from
  • Identification of users or new users by audience, revealing who they are
  • Tracking of users by page title or screen name, indicating the content they engage with
  • Logging of events by event name, revealing which events users trigger
  • Recording of conversions by event name, indicating which specific conversions users complete
  • In addition, analytics data in the Realtime report focuses on user-related dimensions and metrics. These metrics and dimensions provide insights into how you acquire users for your website or app.


As we stand at the precipice of 2024, the landscape of website analytics is undergoing a seismic shift. Google Analytics 4, with its powerful features and data-driven insights, is poised to become the cornerstone of our digital marketing strategies. Mastering the five essential reports we’ve explored – Acquisition, Engagement, Monetization, User, and Path Analysis – will equip you with the knowledge and tools to unlock actionable insights, optimize your website, and drive tangible results in the new era of GA4.

If you feel the need for a customized report for your website, you can always contact our growth experts for assistance.

Remember, Google Analytics 4 is not simply a replacement for Universal Analytics; it’s a paradigm shift in how we understand and interact with our online audience. So, embrace the learning curve, experiment, and leverage the power of GA4 to gain a deeper understanding of your users, optimize your marketing efforts, and ultimately, achieve your digital goals. The future of analytics is here, and it’s time to claim your place in it.

Read More: Google Analytics 4: All You Need To Know About The New GA4

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