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Bizblaze
E-LEARNING SUCCESS STORY

Test Prep Growth Story: 22% More Course Purchases

How we helped a test prep company achieve 123% more visitors and 22% more course purchases through strategic SEO and optimization.

+123%
Website Visitors
+26%
Website Engagement
+15%
Course Purchases
4-6
Months Duration

About the Client

They offer expertly designed online courses and personalized tutoring to help students excel in competitive exams like the SAT and ISEE, with a focus on strategy, confidence, and results.

Industry

Test Preparation & Education

Project Duration

4-6 Months

Target Audience

Students & Parents

The Challenge

×
Low website traffic (Organic visitors)
×
Visitors leaving quickly (Low engagement)
×
Few course sign-ups (Stagnant conversions)

Our Strategic Approach

Our experts identified three key strategies to transform their online presence and drive sustainable growth.

Attract More Students

Optimize SEO tags and content to boost rankings and attract more students to the website.

Improve Browsing Experience

Improve load times using caching and minification for smoother browsing and reduced drop-offs.

Build Credibility

Enhance UX, navigation, and mobile layout to drive engagement and boost conversions.

The Transformation

See the dramatic improvements across key performance indicators that drove real business results.

Success of On-page SEO

Optimized SEO tags and content across all pages using high-impact keywords (e.g., ISEE prep course, SAT practice questions, private tutoring).
4.32K
Website Visitors (Before)
9.65K
Website Visitors (After)
+123%
Increase in website visitors
123%
Increase in Website Visitors
Search Performance
Search Impressions402K → 221K
User Acquisition29K → 39K
Growth Rate+34.4%
26%
Increase in Website Engagement
Performance Metrics
Website Engagement+26%
Course Purchases+15%
Load Time<2s

Success of Speed Optimization

Implemented WP Rocket for advanced caching and minification. This removed the friction from website browsing experiences and improved SEO.
Advanced caching implementation
CSS and JS minification
Database optimization
Image compression and optimization

Success of Design Optimization

Enhanced mobile responsiveness and simplified navigation across the site. Added custom filters to help students quickly find relevant offline courses.
16s
Session Time (Before)
2m 40s
Session Time (After)
+2+ minutes
Increase in session time
10x
Increase in Session Time
From 16s to 2m 40s

Kudos From Our Clients

Hear from our clients who've experienced working with us firsthand.

"You have been wonderful to work with! We really appreciate the team's structured approach, organized work ethic, and communication throughout has been excellent. Everyone involved came with a can-do attitude."
HD
Heske van Doornen
Program Director @ INET
"Very helpful! They possess the required expertise. Our ranking kept dropping for no obvious reason and they figured it out. And reversed it! Even if the solution is not known, they invest time and figure it out."
DB
Dhawal Bargir
Product Manager @ Edwiser
"Since partnering with them, our website speed scores have improved significantly, moving from a failing grade to a passing one. The team maintains effective communication through email and virtual meetings."
MM
Marco V Morelli
Founder & CCO @ Cosmos Co-op

Let's talk about your next big move

Get Started with an Audit of your website to find growth potential.

It’s Free • BizBlaze is a subsidiary of WisdmLabs and has been in this space for more than 13 years, so you can be assured you are in safe hands.