B
Bizblaze
DECOR BRAND SUCCESS STORY

Modern Redesign Boosts Engagement for a Faith-Based Décor Brand

How we helped a faith-inspired vinyl décor store achieve stronger brand presence, higher engagement, and a streamlined shopping experience through thoughtful UX/UI and conversion-focused design.

2.5X
Checkout Completion Rate
+70%
Product Page Views
+180%
Returning Customers
+40%
Average Order Value

About the Client

An online retail brand specializing in vinyl décor and wall art. They wanted a modernized website experience that reflects their product catalog more clearly while making browsing and shopping seamless for customers.

Industry

E-commerce (Vinyl Décor & Wall Art)

Project Duration

Ongoing

Target Audience

Home décor enthusiasts

The Challenge

×
Cluttered homepage with overwhelming text blocks
×
Weak product visibility and unstructured browsing experience
×
Outdated design patterns are hurting trust and credibility
×
Limited hierarchy and readability across pages

Our Strategic Approach

We designed with three guiding principles

Visual Hierarchy & Design Optimization

Created a faith-inspired yet modern aesthetic with balanced typography, whitespace, and high-quality product imagery.

Product Showcasing & Navigation

Reorganized product categories (Car Decals, Vinyl Lettering, Stickers, etc.) into a structured layout for easy browsing.

Conversion-Centered CTAs

Placed “Shop Now” and “Upload Your Own Design” strategically to guide shoppers toward quicker purchase decisions.

The Transformation

See the dramatic improvements across key performance indicators that drove real business results.

Revamped Product Presentation

Before: Poor visibility and cluttered product listings

After: Clear categories, engaging visuals, and quick-browse layouts

1200
Initial Product Views
2100
Final Product Views
75%
Increase in Product Views
172%
Increase in CTA Engagement

Optimized CTAs & Engagement

Before: Scattered, weak call-to-actions

After: Prominent “Shop Now” and “Upload Design” buttons boost interactions

2.5%
Initial CTA Click Rate
6.8%
Final CTA Click Rate

Kudos From Our Clients

Hear from our clients who've experienced working with us firsthand.

"You have been wonderful to work with! We really appreciate the team's structured approach, organized work ethic, and communication throughout has been excellent. Everyone involved came with a can-do attitude."
HD
Heske van Doornen
Program Director @ INET
"This project was detailed and demanding! The team was amazing, not only their intelligence and knowledge, but also their positive attitude and communication! We're ready to start another phase with them!"
SX
Stacey Xenidis
Founder @ Framework Investing
"I love BizBlaze! The people are professional, responsive, helpful, and friendly. I'm glad I found them!"
EK
Erik Kobayashi-Solomon
Founder @ Framework Investing

Let's talk about your next big move

Get Started with an Audit of your website to find hidden growth opportunities.

It’s Free • BizBlaze is a subsidiary of WisdmLabs and has been in this space for more than 13 years, so you can be assured you are in safe hands.