Why are Google Reviews Not Showing? In Google Business Profile

Mar 19, 2025, 12:00 AM

Table of content

Before buying a new product from any online website, we tend to check the product's ratings and reviews for quality. Once we are satisfied with the reviews, we proceed with the purchase.

This is exactly what happens with Google Reviews on your Google Business Profile(GBP) account. It allows potential customers to review your businesses’ products and services with shared photos, videos and feedback from old customers. Google reviews are visible here on your GBP account.

Source: Google

Google Reviews adds to your business's positive brand image, acting as social proof and enhancing credibility for your product or service. They boost your business’s credibility, local SEO ranking, and ultimately higher conversion rates. However, sometimes due to various reasons your google reviews may not show up on your GBP. 

In this blog, we will be discussing the following topics:

  1. Why Reviews are not Showing- Reasons for missing Google reviews 

  2. How to Fix- Changes to make in your profile

  3. What to Avoid- Common Mistakes to Prevent

Let’s get Started

Why Google Reviews are not showing?

  1. Policy Violations- Not following Google’s guidelines when adding reviews can lead Google to remove your reviews. Adding inappropriate comments that include hate speech, abusive language, or profanity is strictly restricted. Google actively detects and removes spam and fake reviews to ensure authenticity. Additionally, reviews that include promotional inks, repetitive wording, or originate from identical IPs automatically are filtered out and removed by Google.


  2. Google Business Profile Issues- Google may restrict or hide reviews for suspended or unverified profiles. Ensure that your business does not have duplicate listings, as reviews may appear on the wrong profile. If any business has violated Google’s policies, reviews may be hidden.


  3. Review Processing Delay-  Sometimes the review process may get delayed and appear late on the review section. This delay can take 24-48 hours and is common after profiles are merged. Businesses that receive a large volume of new reviews might also experience slower processing. Newly established businesses might experience delays in review visibility.


  4. Temporary Glitches- Google continuously updates and adds new features, this might cause the reviews to disappear temporarily. These glitches are typically resolved automatically, but if they persist report them to Google Support.

How to Fix

  1. Google’s Review Policy- Go through Google’s review policy and follow the guidelines while posting or maintaining reviews on GBP. Ensure that the review does not violate any guidelines and does not include prohibited content.


  2. Verify your Profile- Setting up your GBP is not enough, ensure that your GBP account is verified by Google. A well maintained GBP account also allows you to manage business hours, areas of services and other features effectively and boosts your local search ranking.


  3. Wait- Don’t rush to find alternative solutions, give the process time, wait for 24-48 hours for the review to appear.


  4. Contact Google Support- If you have followed all guidelines and waited for 48 hours for the review to appear, report the issue to Google via Google Business Support.

What to Avoid

  1. Fake Reviews- Avoid posting fake reviews using bots or asking employees to leave fake positive feedback. Google's algorithm detects suspicious activity, which may lead to removal of existing reviews or even suspension of your business profile. 


  2. Spamming Customers with Review Requests- Don’t send too many review requests to your customers as Google may detect the reviews as spam and filter them out. Over-requesting reviews also may annoy and frustrate the customers, leading to a negative brand image.


  3. Not Responding to Reviews- Engage with customer reviews, whether they are positive or negative. Responding professionally adds to your brand’s credibility and strengthens customer relationships. 


  4. Ignoring Technical Glitches- Don’t ignore any technical issues that might occur, report the issue to Google Support. Assuming that the missing reviews will return on their own is not the right approach.


  5. Not Updating GBP profile- Regularly update your GBP profile, updating features such as business hours, address, logo etc. Incomplete information may trigger profile suspensions and hide reviews, keeping your profile up to date prevents potential risks.


    FAQs


    1. Can I restore a missing Goggle review?


    Answer: No, if the missing review contains violated contents, Google will not restore it. Ask the reviewer to edit or resubmit their review if it was mistakenly flagged. If the review has disappeared due to technical issues, contact Google Business Support.


    1. Can I ask my customers to leave a review?


    Answer: Yes, you can ask customers to share feedback, but do not spam them or offer incentives, discounts, or rewards for reviews, as this violated Google’s review policy.


    1. How do I report a missing Google review?


    Answer: If a review is missing despite following guidelines, report the issue to Google Business Support and provide details. 

Before buying a new product from any online website, we tend to check the product's ratings and reviews for quality. Once we are satisfied with the reviews, we proceed with the purchase.

This is exactly what happens with Google Reviews on your Google Business Profile(GBP) account. It allows potential customers to review your businesses’ products and services with shared photos, videos and feedback from old customers. Google reviews are visible here on your GBP account.

Source: Google

Google Reviews adds to your business's positive brand image, acting as social proof and enhancing credibility for your product or service. They boost your business’s credibility, local SEO ranking, and ultimately higher conversion rates. However, sometimes due to various reasons your google reviews may not show up on your GBP. 

In this blog, we will be discussing the following topics:

  1. Why Reviews are not Showing- Reasons for missing Google reviews 

  2. How to Fix- Changes to make in your profile

  3. What to Avoid- Common Mistakes to Prevent

Let’s get Started

Why Google Reviews are not showing?

  1. Policy Violations- Not following Google’s guidelines when adding reviews can lead Google to remove your reviews. Adding inappropriate comments that include hate speech, abusive language, or profanity is strictly restricted. Google actively detects and removes spam and fake reviews to ensure authenticity. Additionally, reviews that include promotional inks, repetitive wording, or originate from identical IPs automatically are filtered out and removed by Google.


  2. Google Business Profile Issues- Google may restrict or hide reviews for suspended or unverified profiles. Ensure that your business does not have duplicate listings, as reviews may appear on the wrong profile. If any business has violated Google’s policies, reviews may be hidden.


  3. Review Processing Delay-  Sometimes the review process may get delayed and appear late on the review section. This delay can take 24-48 hours and is common after profiles are merged. Businesses that receive a large volume of new reviews might also experience slower processing. Newly established businesses might experience delays in review visibility.


  4. Temporary Glitches- Google continuously updates and adds new features, this might cause the reviews to disappear temporarily. These glitches are typically resolved automatically, but if they persist report them to Google Support.

How to Fix

  1. Google’s Review Policy- Go through Google’s review policy and follow the guidelines while posting or maintaining reviews on GBP. Ensure that the review does not violate any guidelines and does not include prohibited content.


  2. Verify your Profile- Setting up your GBP is not enough, ensure that your GBP account is verified by Google. A well maintained GBP account also allows you to manage business hours, areas of services and other features effectively and boosts your local search ranking.


  3. Wait- Don’t rush to find alternative solutions, give the process time, wait for 24-48 hours for the review to appear.


  4. Contact Google Support- If you have followed all guidelines and waited for 48 hours for the review to appear, report the issue to Google via Google Business Support.

What to Avoid

  1. Fake Reviews- Avoid posting fake reviews using bots or asking employees to leave fake positive feedback. Google's algorithm detects suspicious activity, which may lead to removal of existing reviews or even suspension of your business profile. 


  2. Spamming Customers with Review Requests- Don’t send too many review requests to your customers as Google may detect the reviews as spam and filter them out. Over-requesting reviews also may annoy and frustrate the customers, leading to a negative brand image.


  3. Not Responding to Reviews- Engage with customer reviews, whether they are positive or negative. Responding professionally adds to your brand’s credibility and strengthens customer relationships. 


  4. Ignoring Technical Glitches- Don’t ignore any technical issues that might occur, report the issue to Google Support. Assuming that the missing reviews will return on their own is not the right approach.


  5. Not Updating GBP profile- Regularly update your GBP profile, updating features such as business hours, address, logo etc. Incomplete information may trigger profile suspensions and hide reviews, keeping your profile up to date prevents potential risks.


    FAQs


    1. Can I restore a missing Goggle review?


    Answer: No, if the missing review contains violated contents, Google will not restore it. Ask the reviewer to edit or resubmit their review if it was mistakenly flagged. If the review has disappeared due to technical issues, contact Google Business Support.


    1. Can I ask my customers to leave a review?


    Answer: Yes, you can ask customers to share feedback, but do not spam them or offer incentives, discounts, or rewards for reviews, as this violated Google’s review policy.


    1. How do I report a missing Google review?


    Answer: If a review is missing despite following guidelines, report the issue to Google Business Support and provide details. 

Before buying a new product from any online website, we tend to check the product's ratings and reviews for quality. Once we are satisfied with the reviews, we proceed with the purchase.

This is exactly what happens with Google Reviews on your Google Business Profile(GBP) account. It allows potential customers to review your businesses’ products and services with shared photos, videos and feedback from old customers. Google reviews are visible here on your GBP account.

Source: Google

Google Reviews adds to your business's positive brand image, acting as social proof and enhancing credibility for your product or service. They boost your business’s credibility, local SEO ranking, and ultimately higher conversion rates. However, sometimes due to various reasons your google reviews may not show up on your GBP. 

In this blog, we will be discussing the following topics:

  1. Why Reviews are not Showing- Reasons for missing Google reviews 

  2. How to Fix- Changes to make in your profile

  3. What to Avoid- Common Mistakes to Prevent

Let’s get Started

Why Google Reviews are not showing?

  1. Policy Violations- Not following Google’s guidelines when adding reviews can lead Google to remove your reviews. Adding inappropriate comments that include hate speech, abusive language, or profanity is strictly restricted. Google actively detects and removes spam and fake reviews to ensure authenticity. Additionally, reviews that include promotional inks, repetitive wording, or originate from identical IPs automatically are filtered out and removed by Google.


  2. Google Business Profile Issues- Google may restrict or hide reviews for suspended or unverified profiles. Ensure that your business does not have duplicate listings, as reviews may appear on the wrong profile. If any business has violated Google’s policies, reviews may be hidden.


  3. Review Processing Delay-  Sometimes the review process may get delayed and appear late on the review section. This delay can take 24-48 hours and is common after profiles are merged. Businesses that receive a large volume of new reviews might also experience slower processing. Newly established businesses might experience delays in review visibility.


  4. Temporary Glitches- Google continuously updates and adds new features, this might cause the reviews to disappear temporarily. These glitches are typically resolved automatically, but if they persist report them to Google Support.

How to Fix

  1. Google’s Review Policy- Go through Google’s review policy and follow the guidelines while posting or maintaining reviews on GBP. Ensure that the review does not violate any guidelines and does not include prohibited content.


  2. Verify your Profile- Setting up your GBP is not enough, ensure that your GBP account is verified by Google. A well maintained GBP account also allows you to manage business hours, areas of services and other features effectively and boosts your local search ranking.


  3. Wait- Don’t rush to find alternative solutions, give the process time, wait for 24-48 hours for the review to appear.


  4. Contact Google Support- If you have followed all guidelines and waited for 48 hours for the review to appear, report the issue to Google via Google Business Support.

What to Avoid

  1. Fake Reviews- Avoid posting fake reviews using bots or asking employees to leave fake positive feedback. Google's algorithm detects suspicious activity, which may lead to removal of existing reviews or even suspension of your business profile. 


  2. Spamming Customers with Review Requests- Don’t send too many review requests to your customers as Google may detect the reviews as spam and filter them out. Over-requesting reviews also may annoy and frustrate the customers, leading to a negative brand image.


  3. Not Responding to Reviews- Engage with customer reviews, whether they are positive or negative. Responding professionally adds to your brand’s credibility and strengthens customer relationships. 


  4. Ignoring Technical Glitches- Don’t ignore any technical issues that might occur, report the issue to Google Support. Assuming that the missing reviews will return on their own is not the right approach.


  5. Not Updating GBP profile- Regularly update your GBP profile, updating features such as business hours, address, logo etc. Incomplete information may trigger profile suspensions and hide reviews, keeping your profile up to date prevents potential risks.


    FAQs


    1. Can I restore a missing Goggle review?


    Answer: No, if the missing review contains violated contents, Google will not restore it. Ask the reviewer to edit or resubmit their review if it was mistakenly flagged. If the review has disappeared due to technical issues, contact Google Business Support.


    1. Can I ask my customers to leave a review?


    Answer: Yes, you can ask customers to share feedback, but do not spam them or offer incentives, discounts, or rewards for reviews, as this violated Google’s review policy.


    1. How do I report a missing Google review?


    Answer: If a review is missing despite following guidelines, report the issue to Google Business Support and provide details. 

Before buying a new product from any online website, we tend to check the product's ratings and reviews for quality. Once we are satisfied with the reviews, we proceed with the purchase.

This is exactly what happens with Google Reviews on your Google Business Profile(GBP) account. It allows potential customers to review your businesses’ products and services with shared photos, videos and feedback from old customers. Google reviews are visible here on your GBP account.

Source: Google

Google Reviews adds to your business's positive brand image, acting as social proof and enhancing credibility for your product or service. They boost your business’s credibility, local SEO ranking, and ultimately higher conversion rates. However, sometimes due to various reasons your google reviews may not show up on your GBP. 

In this blog, we will be discussing the following topics:

  1. Why Reviews are not Showing- Reasons for missing Google reviews 

  2. How to Fix- Changes to make in your profile

  3. What to Avoid- Common Mistakes to Prevent

Let’s get Started

Why Google Reviews are not showing?

  1. Policy Violations- Not following Google’s guidelines when adding reviews can lead Google to remove your reviews. Adding inappropriate comments that include hate speech, abusive language, or profanity is strictly restricted. Google actively detects and removes spam and fake reviews to ensure authenticity. Additionally, reviews that include promotional inks, repetitive wording, or originate from identical IPs automatically are filtered out and removed by Google.


  2. Google Business Profile Issues- Google may restrict or hide reviews for suspended or unverified profiles. Ensure that your business does not have duplicate listings, as reviews may appear on the wrong profile. If any business has violated Google’s policies, reviews may be hidden.


  3. Review Processing Delay-  Sometimes the review process may get delayed and appear late on the review section. This delay can take 24-48 hours and is common after profiles are merged. Businesses that receive a large volume of new reviews might also experience slower processing. Newly established businesses might experience delays in review visibility.


  4. Temporary Glitches- Google continuously updates and adds new features, this might cause the reviews to disappear temporarily. These glitches are typically resolved automatically, but if they persist report them to Google Support.

How to Fix

  1. Google’s Review Policy- Go through Google’s review policy and follow the guidelines while posting or maintaining reviews on GBP. Ensure that the review does not violate any guidelines and does not include prohibited content.


  2. Verify your Profile- Setting up your GBP is not enough, ensure that your GBP account is verified by Google. A well maintained GBP account also allows you to manage business hours, areas of services and other features effectively and boosts your local search ranking.


  3. Wait- Don’t rush to find alternative solutions, give the process time, wait for 24-48 hours for the review to appear.


  4. Contact Google Support- If you have followed all guidelines and waited for 48 hours for the review to appear, report the issue to Google via Google Business Support.

What to Avoid

  1. Fake Reviews- Avoid posting fake reviews using bots or asking employees to leave fake positive feedback. Google's algorithm detects suspicious activity, which may lead to removal of existing reviews or even suspension of your business profile. 


  2. Spamming Customers with Review Requests- Don’t send too many review requests to your customers as Google may detect the reviews as spam and filter them out. Over-requesting reviews also may annoy and frustrate the customers, leading to a negative brand image.


  3. Not Responding to Reviews- Engage with customer reviews, whether they are positive or negative. Responding professionally adds to your brand’s credibility and strengthens customer relationships. 


  4. Ignoring Technical Glitches- Don’t ignore any technical issues that might occur, report the issue to Google Support. Assuming that the missing reviews will return on their own is not the right approach.


  5. Not Updating GBP profile- Regularly update your GBP profile, updating features such as business hours, address, logo etc. Incomplete information may trigger profile suspensions and hide reviews, keeping your profile up to date prevents potential risks.


    FAQs


    1. Can I restore a missing Goggle review?


    Answer: No, if the missing review contains violated contents, Google will not restore it. Ask the reviewer to edit or resubmit their review if it was mistakenly flagged. If the review has disappeared due to technical issues, contact Google Business Support.


    1. Can I ask my customers to leave a review?


    Answer: Yes, you can ask customers to share feedback, but do not spam them or offer incentives, discounts, or rewards for reviews, as this violated Google’s review policy.


    1. How do I report a missing Google review?


    Answer: If a review is missing despite following guidelines, report the issue to Google Business Support and provide details.