Setting Up Services Area in Google Business Profile

Mar 5, 2025, 12:00 AM

Table of content

Setting Up Services Area in Google Business Profile

The service area informs customers about the geographical regions where your business provides services. Only certain types of businesses can use this feature on their Google Business Profile (GBP) account. 

Setting up a service area increases your visibility in local SEO and helps rank your profile higher in Google Search and Google maps, making it easier for users to assess it. Along with the service area(s), you can include various other features, such as business storefront address, cover photos, business hours, etc. to enhance your visibility.

In this blog ,we will cover the following topics:

  1. Types of Business- Which types of businesses can add service area 

  2. How to Add- A step-by-step walkthrough of setting up a service area

  3. Optimizing - Tips for optimizing your service area listing

  4. Why to Add- Benefits of Service area in your profile

Let’s get started!

Which types of Business can Add Service Area

First understand that service areas and business locations are different. Business location is the physical address where business is located and service area is the geographical area where your business provides service but does not have a physical storefront. 

You can only add a service area to your Google Business Profile if your business falls into one of the following categories. If not, do not add anything under business location, leave it blank.

  • Service-area business-  If you serve or deliver products or services directly to customers without a physical storefront.

For example- Business providing plumbing or electrician services.

  • Hybrid business- Business that serves customers at a physical location but also provides direct services to customers outside their location.

For example- A restaurant that is a dine-in but also delivers food at customers address

Step-by-Step Guide on adding Service Areas

  1. Login to “Google Business Profile”

  2. Click on “Edit Profile”

Source: Google
  1. Under “Business Information”, Click “Location”
Source: Google
  1. Add “Service Areas”, postal code, cities and regions where you provide service 

Source: Google

5. “Save” changes


Tips for Optimizing your Service Area

  1. Keep it Realistic- Ensure that your service area is not too far from your physical business address. Avoid selecting an overly broad area, keep the boundaries within 2 hours drive from your business location. 

  2. Engaging Visuals- Upload high-quality images of your business, staff and satisfied customers to build trust.

  3. Optimizing keywords- Include and update relevant keywords that are location specific to improve your ranking. For e.g.- “Best plumbing service in Los Angeles”

  4. Updating your Service area- Periodically adjust your areas of service if you expand, change locations, or shift your targeted market. 

  5. Encourage Local Reviews- Ask customers to leave reviews after receiving service, reviews from customers in different service areas help boost local rankings.


Benefits of Adding Service Areas

  1. Improves local search ranking-  Rank higher in multiple locations, making your business appear in local search results more frequently.

  2. Increases visibility- Google recognizes your business better when services areas are added, resulting in increased visibility in Google Maps and local search results.

  3. Target potential customers- Helps easily identify potential customers where your business operates.


FAQs

  1. Can I set both a business location and a service area in my Google Business Profile?

Answer: Yes, if you have a physical storefront and serve customers in surrounding areas, you can set both. Only list accurate information as listing false service areas can negatively impact your ranking, Google can also suspend or remove your listing.

  1. How many service areas can be included in GBP?

Answer: You can add up to 20 service areas in your Google Business Profile but ensure that these service areas do not extend farther than 2 hours of driving from your business location.

  1. Can I use my home address for my service area business?

Answer: If you deliver service area business from home, you can register your business with your home address but must hide it and only show service areas.

Setting Up Services Area in Google Business Profile

The service area informs customers about the geographical regions where your business provides services. Only certain types of businesses can use this feature on their Google Business Profile (GBP) account. 

Setting up a service area increases your visibility in local SEO and helps rank your profile higher in Google Search and Google maps, making it easier for users to assess it. Along with the service area(s), you can include various other features, such as business storefront address, cover photos, business hours, etc. to enhance your visibility.

In this blog ,we will cover the following topics:

  1. Types of Business- Which types of businesses can add service area 

  2. How to Add- A step-by-step walkthrough of setting up a service area

  3. Optimizing - Tips for optimizing your service area listing

  4. Why to Add- Benefits of Service area in your profile

Let’s get started!

Which types of Business can Add Service Area

First understand that service areas and business locations are different. Business location is the physical address where business is located and service area is the geographical area where your business provides service but does not have a physical storefront. 

You can only add a service area to your Google Business Profile if your business falls into one of the following categories. If not, do not add anything under business location, leave it blank.

  • Service-area business-  If you serve or deliver products or services directly to customers without a physical storefront.

For example- Business providing plumbing or electrician services.

  • Hybrid business- Business that serves customers at a physical location but also provides direct services to customers outside their location.

For example- A restaurant that is a dine-in but also delivers food at customers address

Step-by-Step Guide on adding Service Areas

  1. Login to “Google Business Profile”

  2. Click on “Edit Profile”

Source: Google
  1. Under “Business Information”, Click “Location”
Source: Google
  1. Add “Service Areas”, postal code, cities and regions where you provide service 

Source: Google

5. “Save” changes


Tips for Optimizing your Service Area

  1. Keep it Realistic- Ensure that your service area is not too far from your physical business address. Avoid selecting an overly broad area, keep the boundaries within 2 hours drive from your business location. 

  2. Engaging Visuals- Upload high-quality images of your business, staff and satisfied customers to build trust.

  3. Optimizing keywords- Include and update relevant keywords that are location specific to improve your ranking. For e.g.- “Best plumbing service in Los Angeles”

  4. Updating your Service area- Periodically adjust your areas of service if you expand, change locations, or shift your targeted market. 

  5. Encourage Local Reviews- Ask customers to leave reviews after receiving service, reviews from customers in different service areas help boost local rankings.


Benefits of Adding Service Areas

  1. Improves local search ranking-  Rank higher in multiple locations, making your business appear in local search results more frequently.

  2. Increases visibility- Google recognizes your business better when services areas are added, resulting in increased visibility in Google Maps and local search results.

  3. Target potential customers- Helps easily identify potential customers where your business operates.


FAQs

  1. Can I set both a business location and a service area in my Google Business Profile?

Answer: Yes, if you have a physical storefront and serve customers in surrounding areas, you can set both. Only list accurate information as listing false service areas can negatively impact your ranking, Google can also suspend or remove your listing.

  1. How many service areas can be included in GBP?

Answer: You can add up to 20 service areas in your Google Business Profile but ensure that these service areas do not extend farther than 2 hours of driving from your business location.

  1. Can I use my home address for my service area business?

Answer: If you deliver service area business from home, you can register your business with your home address but must hide it and only show service areas.

Setting Up Services Area in Google Business Profile

The service area informs customers about the geographical regions where your business provides services. Only certain types of businesses can use this feature on their Google Business Profile (GBP) account. 

Setting up a service area increases your visibility in local SEO and helps rank your profile higher in Google Search and Google maps, making it easier for users to assess it. Along with the service area(s), you can include various other features, such as business storefront address, cover photos, business hours, etc. to enhance your visibility.

In this blog ,we will cover the following topics:

  1. Types of Business- Which types of businesses can add service area 

  2. How to Add- A step-by-step walkthrough of setting up a service area

  3. Optimizing - Tips for optimizing your service area listing

  4. Why to Add- Benefits of Service area in your profile

Let’s get started!

Which types of Business can Add Service Area

First understand that service areas and business locations are different. Business location is the physical address where business is located and service area is the geographical area where your business provides service but does not have a physical storefront. 

You can only add a service area to your Google Business Profile if your business falls into one of the following categories. If not, do not add anything under business location, leave it blank.

  • Service-area business-  If you serve or deliver products or services directly to customers without a physical storefront.

For example- Business providing plumbing or electrician services.

  • Hybrid business- Business that serves customers at a physical location but also provides direct services to customers outside their location.

For example- A restaurant that is a dine-in but also delivers food at customers address

Step-by-Step Guide on adding Service Areas

  1. Login to “Google Business Profile”

  2. Click on “Edit Profile”

Source: Google
  1. Under “Business Information”, Click “Location”
Source: Google
  1. Add “Service Areas”, postal code, cities and regions where you provide service 

Source: Google

5. “Save” changes


Tips for Optimizing your Service Area

  1. Keep it Realistic- Ensure that your service area is not too far from your physical business address. Avoid selecting an overly broad area, keep the boundaries within 2 hours drive from your business location. 

  2. Engaging Visuals- Upload high-quality images of your business, staff and satisfied customers to build trust.

  3. Optimizing keywords- Include and update relevant keywords that are location specific to improve your ranking. For e.g.- “Best plumbing service in Los Angeles”

  4. Updating your Service area- Periodically adjust your areas of service if you expand, change locations, or shift your targeted market. 

  5. Encourage Local Reviews- Ask customers to leave reviews after receiving service, reviews from customers in different service areas help boost local rankings.


Benefits of Adding Service Areas

  1. Improves local search ranking-  Rank higher in multiple locations, making your business appear in local search results more frequently.

  2. Increases visibility- Google recognizes your business better when services areas are added, resulting in increased visibility in Google Maps and local search results.

  3. Target potential customers- Helps easily identify potential customers where your business operates.


FAQs

  1. Can I set both a business location and a service area in my Google Business Profile?

Answer: Yes, if you have a physical storefront and serve customers in surrounding areas, you can set both. Only list accurate information as listing false service areas can negatively impact your ranking, Google can also suspend or remove your listing.

  1. How many service areas can be included in GBP?

Answer: You can add up to 20 service areas in your Google Business Profile but ensure that these service areas do not extend farther than 2 hours of driving from your business location.

  1. Can I use my home address for my service area business?

Answer: If you deliver service area business from home, you can register your business with your home address but must hide it and only show service areas.

Setting Up Services Area in Google Business Profile

The service area informs customers about the geographical regions where your business provides services. Only certain types of businesses can use this feature on their Google Business Profile (GBP) account. 

Setting up a service area increases your visibility in local SEO and helps rank your profile higher in Google Search and Google maps, making it easier for users to assess it. Along with the service area(s), you can include various other features, such as business storefront address, cover photos, business hours, etc. to enhance your visibility.

In this blog ,we will cover the following topics:

  1. Types of Business- Which types of businesses can add service area 

  2. How to Add- A step-by-step walkthrough of setting up a service area

  3. Optimizing - Tips for optimizing your service area listing

  4. Why to Add- Benefits of Service area in your profile

Let’s get started!

Which types of Business can Add Service Area

First understand that service areas and business locations are different. Business location is the physical address where business is located and service area is the geographical area where your business provides service but does not have a physical storefront. 

You can only add a service area to your Google Business Profile if your business falls into one of the following categories. If not, do not add anything under business location, leave it blank.

  • Service-area business-  If you serve or deliver products or services directly to customers without a physical storefront.

For example- Business providing plumbing or electrician services.

  • Hybrid business- Business that serves customers at a physical location but also provides direct services to customers outside their location.

For example- A restaurant that is a dine-in but also delivers food at customers address

Step-by-Step Guide on adding Service Areas

  1. Login to “Google Business Profile”

  2. Click on “Edit Profile”

Source: Google
  1. Under “Business Information”, Click “Location”
Source: Google
  1. Add “Service Areas”, postal code, cities and regions where you provide service 

Source: Google

5. “Save” changes


Tips for Optimizing your Service Area

  1. Keep it Realistic- Ensure that your service area is not too far from your physical business address. Avoid selecting an overly broad area, keep the boundaries within 2 hours drive from your business location. 

  2. Engaging Visuals- Upload high-quality images of your business, staff and satisfied customers to build trust.

  3. Optimizing keywords- Include and update relevant keywords that are location specific to improve your ranking. For e.g.- “Best plumbing service in Los Angeles”

  4. Updating your Service area- Periodically adjust your areas of service if you expand, change locations, or shift your targeted market. 

  5. Encourage Local Reviews- Ask customers to leave reviews after receiving service, reviews from customers in different service areas help boost local rankings.


Benefits of Adding Service Areas

  1. Improves local search ranking-  Rank higher in multiple locations, making your business appear in local search results more frequently.

  2. Increases visibility- Google recognizes your business better when services areas are added, resulting in increased visibility in Google Maps and local search results.

  3. Target potential customers- Helps easily identify potential customers where your business operates.


FAQs

  1. Can I set both a business location and a service area in my Google Business Profile?

Answer: Yes, if you have a physical storefront and serve customers in surrounding areas, you can set both. Only list accurate information as listing false service areas can negatively impact your ranking, Google can also suspend or remove your listing.

  1. How many service areas can be included in GBP?

Answer: You can add up to 20 service areas in your Google Business Profile but ensure that these service areas do not extend farther than 2 hours of driving from your business location.

  1. Can I use my home address for my service area business?

Answer: If you deliver service area business from home, you can register your business with your home address but must hide it and only show service areas.