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Once your Google Business Profile(GBP) is created, you can add attributes to provide a quick insight into your business. They appear on business profiles on Google Search, Google Maps, Google Pay, and other Google products and services.
Source: Google
In this guide, we will cover the following topics:
What are Attributes- Definition
Types of Attributes- Various types of attributes
How to Add Attributes- Step-by-step walkthrough
Why to Add Attributes- Benefits of adding attributes
What to Avoid- Common mistakes to prevent
Let’s get started
What are Attributes?
GBP attributes are certain services or facilities that you offer for your customers. The main purpose of adding these to your profile is to save customers time by highlighting your features beforehand. Example- You showing “Wi-Fi availability”, “Pet friendly” or “Vegan Options”, helps improve your visibility and attract the right audience.
Some attributes are only available in certain regions or counties. To check for the availability of attributes for your business and region follow the below mentioned steps on how to add attributes.
Types of Attributes
There are two main categories:
Factual Attributes- These are the attributes set by the businesses. For example- Accessibility, Wi-Fi connectivity, Payment options etc.
There are other key categories where various attributes can be allotted such as:
Business Operations- E.g., Delivery, Online Appointments, Dine-in, Wi-Fi available
Source: Google
Accessibility- E.g., Wheelchair-accessible seating, Wheelchair-accessible restrooms
Health & Safety- E.g., Mask required, Staff wears gloves and masks
Payment Options- E.g., Debit Card, Credit Card, Only Cash, Digital Payments
Source: Google
Crowd Attribute- Eg., Adults Only, Kid-friendly, LGBTQ+ friendly
Source: Google
Subjective Attributes- These are based on customer reviews, what they have experienced through your service.
How to Add Attributes
Go to Google Business Profile Manager
Select the “Edit Profile”
Source: Google
Click “More” section
Source: Google
Attributes accessible to your region will be visible and choose relevant Info
Source: Google
“Save” the changes after adding relevant attributes
Source: Google
Why to Add Attributes
Improves Search Results- Google understands your business better, when relevant attributes are added to your profile. This improves visibility in Google search & maps.
Attracts Right Customers- Attributes give potential customers an insight into your products and services, helping them decide if your business meets their needs.
Competitive Edge- Well-chosen attributes give an advantage over competitors by quickly showcasing business services. This builds trust and professionalism in your business.
What to Avoid
Irrelevant Attributes- Don’t include unnecessary attributes that don't align with your business. Also, avoid over-stuffing of the attributes as this may confuse the customers about your service. It becomes difficult for Google to understand your service and ultimately difficult to rank your business higher.
Not Updating Attributes - Failing to update attributes when business operations change or not posting regular updates misleads the customers creating negative brand image.
Ignoring Customer Feedback- Always respond to customer feedback- whether positive or negative. Engaging with customers builds professionalism and customers feel that you value their opinions.
FAQs
Are attributes the same for all businesses?
Answer: No, attributes vary based on the industry. You should only include relevant attributes to your GBP profile to avoid confusion. For example, listing “pool” service for a restaurant is unnecessary.
Can attributes affect my local SEO rankings?
Answer: Yes, Attributes helps Google understand your business better. Adding relevant attributes informs Google about your service better and increases your chances of appearing in relevant search results.
Can customers suggest or change my business attributes?
Answer: No, customers cannot directly change attributes but Google may adjust subjective attributes, based on customer reviews and feedback.